Guest Author: Melissa Gordon

Every one of us is familiar with trademarks, even if that is not the name by which we know them. As often as not these days, when someone refers to a trademark the words they use are along the lines of "branding" and "logo". The trademark is the recognizable impression, or symbol, of a private enterprise (whether a company or an individual) which identifies them for whom they are, and allows their products to be easily recognizable. Most people will be familiar with the basic concept of a trademark, having seen the letters TM appearing above a logo on a product, or the ® symbol which appears next to a registered trademark.

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